Published Financial Statements Essay Example | Topics and Well Written Essays - 2000 words

Published Financial Statements - Essay Example As the study stresses published financial statements are used by millions of people who depend on them for vital information. This information is, in most instances, on the financial health of the business concern in question. Tracy classifies these users as investors and financial analysts, vendors, or creditors, and the management. These users are the ones who make it necessary for financial statements to be published. Financial statements are published for the following reasons; To avail information and data concerning the company’s financial position and performance. This information includes the cash flow and profitability position of the company. This information allows financial analysts to assess the financial position and performance of the company and trends in the performance To avail information to outside investors who comprise people or organizations that may be interested in buying the company’s stocks or lend it money. Lenders need information about the company’s stability and cash flow. Publication of financial statements avails them with this information. To avail information concerning the likelihood of the firm to have enough cash to pay its debts in the immediate future. This information is needed by vendors and creditors in view of the fact that they advance funds to the company in form services and products. To avail information concerning the failures and successes in each of the many facets of running a business to the management. The management makes use of this information to identify relative strengths and weaknesses in operations and to find the areas to put effort to correct problems and enhance performance.

Reading-Writing Assignment Example | Topics and Well Written Essays - 750 words

Reading-Writing - Assignment Example He shares that today’s shows have a Sleeper Curve which challenges humans to think while watching. Johnson also states that multi-threading is very common in TV programs now unlike in earlier shows such as â€Å"Starksy & Hutch† or â€Å"Dragnet†. (p. 51) He goes on further to say that this new practice of watching TV has brought on other benefits aside from a smarter audience. The change in TV shows has made more money for the entertainment industry, more complex shows and a more intelligent audience. Steven Johnson writes that â€Å"the Sleeper Curve is the single most important new force altering the mental development of young people today, and I believe it is largely a force for good: enhancing our cognitive faculties, not dumbing them down† (p. 50). The Sleeper Curve is the entertainment’s way of making culture smarter. It is evident in the gradual layering of plots in TV programs such as â€Å"24† where a single scene can present more than one plot. In earlier generations, a show’s plot was so simple. â€Å"The Nanny† was a series that revolved around an unconventional nanny who managed an uptight British widower’s household and took care of his kids. â€Å"Beverly Hills 90210† was about a group of teenagers trying to survive high school. â€Å"Melrose Place† gave audiences a glimpse of the lives of people living in an apartment complex. The stories in these shows and other similar ones were easy enough to understand t hat missing one episode would not affect understanding of the whole story. They did little to get the viewers glued to the screen. People watched without exerting much effort in critical thinking and analysis. Nowadays, however, shows like â€Å"Prisonbreak†, â€Å"24†, â€Å"Sopranos†, â€Å"CSI: Las Vegas† and the like cause viewers to eagerly anticipate and theorize why particular events happened or what events would probably

Deconstruction Essay Example | Topics and Well Written Essays - 1250 words

Deconstruction - Essay Example Allan Poe was born in in 1809, in Boston. His father was called David Poe while the mother was Elizabeth Arnold Hopkins. He lost his parents before he was three, and he had to move to Virginia to live with a wealthy tradesman called John Allan. John took Poe as one of his sons. Poe went to private school and conflicts occurred between him and his guardians when he decided to pursue literary works. He attended university of Virginia, but his dropped after the first year. He had gambling debts and his guardians refused to settle the debts. He joined the army and became sergeant major. He later quit the army. He wrote many literary works. He wrote many poems when he was in West point. His life became miserable when he became a heavy drinker and smoker. He went through many problems in his live that helped him write many poems. His nature of being a heavy drinker is even realized in â€Å"The Cask of Amontillado†. His literary talent would not have been that interesting if were no t the way his behavior and character influenced his writing. His love for alcohol helped him incorporating the abuse of alcohol in his work. A clear evidenced in â€Å"The Cask of Amontillado†, where he used Fortunato show the effects of heavy drinking in the society. The names that have been used in Poe’s work have some hidden meaning. ... The name sherry could be used to mean a titular amontillado. Therefore, in Italian, it represents a Montilla wine. Therefore, there is a â€Å"relationship between the way amontillado is produced and the way Montresor is using Fortunato† (Lewis, 179). Theory of deconstruction is further illustrated trough names used on the Poe’s work and some activities that are taking place. Meanings of the names that are used are related to the activities that take place in this literary work. One of the related activities includes the way Montresor is treating Fortunato and the process that is involved during the production of Montilla wine. â€Å"Montilla wine is manufactured by allowing yeast to grow in a pipe. This yeast can only grow under certain conditions. These conditions include leaving two spaces open on the cask that is used. The wine should be protected from oxygen in order to allow fermentation to take place. If oxygen is allowed to have contact with the yeast, the wine will not be produced with the required standards. This entire process should result in production of sweet wine† (Lewis, 181). This process of manufacturing mantilla wine is directly related to the process that Montresor uses in revenging on Fortunato. Montresor views Fortunato as his sweet pretender who has been induced by alcohol. Montresor’s behavior seems to be sweet to Fortunato. This is because his behavior has been induced with alcohol and he not able to realize Montresor’s intention. Montresor enjoys the alcohol effect on Fortunato since he knows he (Montresor) is going to achieve his goal. The alcohol content in Fortunato’s body prevents him from refining himself. Another contradiction in the story comes out when the

APPLIED DATA MANAGEMENT Essay Example | Topics and Well Written Essays - 1750 words

APPLIED DATA MANAGEMENT - Essay Example Focusing on this aspect, the research aims at addressing data management problem of S&R Consultants. For about 30 years, the organisation has grown steadily in home (i.e. Australia) and overseas nation. However, with the increase in business issues regarding data management frequently becomes a great challenge for the S&R Consultants. In such condition, the use of web content management system (WCMS) would be beneficial for S&R Consultants. However, as it is a new technology, WCMS is characterised by several non-technical issues, which must be considered before implementing the new technology. Purpose of the Research Based on the use of WCMS in S&R Consultants, the research intends to explore how it can be proved beneficial for the organisation. Besides the purpose of undertaking the research is to generate features and facilities of WCMS, which can fulfil the requirements of S&R, to recommend certain criteria to compare and choose apparent WCMS, to provide recommendations to the boa rd of directors of S&R Consultants about steps required to select and implement WCMS and about website management policies for proper integration of website into the business operations. Rationale for Selecting WCMS The rationale for selecting WCMS is that it can allow S&R Consultants to rapidly react with the business situation and to make important materials available on website. Besides, WCMS is much effective in updating latest information without assistance of technical experts. In S&R Consultants, WCMS might assist in making different workflows more efficient than before, because it can provide timely publication of contents and also ensure that those contents are satisfactorily revised before publication (The Government of the Hong Kong Special Administrative Region, 2008). Target Audience of WCMS In order to ensure that the WCMS is kept relevant, there must be clear idea about the target audience. Target audience can help to understand the key prerequisites of WCMS system an d therefore can support S&R Consultants to make decisions regarding useful contents. Besides, target audience also allow for developing proper investment strategy for development of website (Perriss & et. al., 2006). Since, the website of S&R will be a private website the key audiences will be the existing clients and other prospects who desire to obtain services from the organisation. Features and Facilities of WCMS WCMS can provide the following features to S&R Consultants: Document Management System: WCMS is intended to manage and store internal organisational data and corporate information. It helps in document workflow and interpretation of data. Electronic publishing: WCMS tools are developed for supporting online publishing of news and other reports, which are essential for key stakeholders. WCMS enable simple workflow and quick publication of contents. E-commerce facility: WCMS also authorises e-commerce through enabling online shopping and electronic relationship management for S&R Consultants (Browning & Lowndes, 2001). WCMS provides three core facilities for S&R Consultan

APN concept paper Essay Example for Free

APN concept paper Essay What is advanced practice nursing? An advanced practice nurse is one who has successfully completed a post-graduate nursing program. Advanced practice nurses receive intensive classroom as well as clinical education. They are supplied with the tools to gain advanced knowledge and skills, and increased scope of practice in nursing. Advanced practice nursing describes a level of nursing practice that uses comprehensive and strong skills. Advanced experience and knowledge are utilized to assess, plan, implement, diagnose and evaluate patients’ care. Nurses who practice at this level have received post-graduate education and may choose to work with either a specialist or generalist concentration. However, advanced practice nursing is based on the elevated level of knowledge, skill and experience that is employed within the nurse-patient relationship in order to achieve the best possible outcomes. This can be achieved by utilizing critical analysis, problem solving and evidence-based decision making. Why is advanced practice important in nursing? Because of the intensive post-graduate education requirements, advanced practice nurses learn to effectively integrate theory, practice and their own experiences. They also develop the ability to independently make responsible decisions and to apply appropriate interventions. The advanced education requirements are designed in such a way that advanced practice nurses learn to formulate multiple approaches when making decisions, managing patients’ care, or collaborating with patients to achieve best outcomes. This is important as healthcare continues to evolve. Patients can feel assured of receiving appropriate and excellent care by an advanced practice nurse who collaborates with physicians. There have been studies conducted to assess the outcomes of patients cared for by advanced practice nurses and compared to those cared for exclusively by physicians. The results showed that patients of those advanced practice nurses working along with the physicians had equal or better outcomes than those who had been treated solely by physicians. Is all advanced practice the same? No, an advanced practice nursing student can choose from one of four areas of specialization: Nurse Anesthetist, Nurse Midwife, Clinical Nurse Specialist, or Nurse Practitioner. Each of these nurse specialties, particularly Nurse Practitioners, can choose to specialize in a particular field or focus on a specific patient population in which to provide care. Each specialty has a distinctive background and functions in a different capacity. However, they are all referred to as Advanced Practice Nurses.

Brain in a Vat Theory by Hilary Putnam | Analysis

Brain in a Vat Theory by Hilary Putnam | Analysis In Hilary Putnams Brain-in-a-vat (BIV) example, a world exists in which brains, a neuroscientist, a supercomputer running simulations of brains contained in a vat, and the vat itself are the only objects. These items have either always existed or appeared completely randomly with each item in the same state (i.e. computers running simulations, brains are in vats, etc.) Understanding this, imagine the following scenario: You are the evil scientist who monitors BIVs and the experiences they receive from the computers. You ensure that all the BIVs connected believe they are living a functional life in Springfield, Illinois. One of your BIVs is code-named The Chancellor. After some time passes, the Chancellor virtually utters the phrase I know I am just a brain-in-a-vat, which he believes to be true, and then continues on with his programmed functions. The BIV scenario Putnam presents is one such argument positing the skeptical hypothesis. Much like the Descartes Evil Genius, the skeptical hypothesis calls into doubt ones knowledge of the external world. While the Evil Genius relies on a supreme deceiving deity, Putnams BIV ponders the effects of a mad scientist using computers to induce illusory perceptions and experiences. Traditional skeptics contend we are unable to discern the BIV hypothesis as false; if we were to grant the BIV premises as true, then our experiences would appear just they presently do (Stanford 2009). Consequently, skeptics maintain that we lack the ability to know anything about the world external to us. Putnam applies his semantic externalism and consequently deems the scenario with the Chancellor impossible. Semantic externalism is a form of externalism where meanings and truth conditions of ones sentences, and the contents of ones intentional mental states, depend upon the character of ones external, causal environment (Stanford 2009). More precisely, he focuses his concern to the first-person sentence, I am a brain-in-a-vat to demonstrate that an instance in which the Chancellor verbally uttered said phrase is necessarily false. Consequently, Putnam deduces that we mustnt be BIVs. I will argue that Putnam misuses the definition of vat in his brain-in-a-vat experiment, thereby decreasing his likelihood of disproving the skeptical hypothesis. In this essay, I will define semantic externalism, followed by Putnams use of it against three different BIV scenarios. If we were to accept semantic externalism, then we would necessarily acknowledge that how we define a term is not the sole factor in deciding what the word means to us. A common example would be the examination of a familiar substance (e.g. water) and how its meaning would remain constant even before encountering it. More precisely, those who adhere to semantic externalism would view the word water as a term ascribed to a substance with a chemical composition of H2O before scientists had discerned the molecules comprising it; however, the composition of this substance we had labeled water did, to some extent, contribute to our meaning (DeRose 102). For Putnam, interaction with things in the world represents the external factor. For example, consider two people who have the same mental states and then start interacting with substances which are cosmetically similar while still composed of different molecules. Perhaps one individual interacts exclusively with Ag (silver), and the other interacts only with ABC, but both learn the word silver to refer to each of their respective substances. As a result, each individual would have the same mental states (desires, beliefs, volitions, etc.), but with differing in what they reference; silver would mean Ag for one, and ABC for the other. In order for Putnam to connect semantic externalism to his BIV experiment, he begins by noting that it is necessary to acknowledge that any articulation of the sentence I am a brain-in-a-vat appears to be self-refuting. More precisely, if we were to maintain this sentence to be true, the sentence would still derive a false conclusion since we couldnt say I am a brain-in-a-vat and know that I am in such a state. Take for example the statement [t]here is no definite statement. If you view this statement as true, it would have to be false because it is a definite statement. If you posited the statement to be false, then the answer is still false. To demonstrate how this relates to Putnams BIVs, first assume that we actually exist in the tangible world (T) just as commonly held, instead of in vats (instance T, where T is the Tangible world.) We have the following: (T1) If I live in a Tangible world, I am not a Brain-in-a-vat. (T2) In instance T, I live in a tangible world. (TC) I am not a Brain-in-a-vat (True)(T1, T2) I am not a BIV. (TC) Next, consider we are now the brains in the vats a different instance (instance BIV). In this instance BIV, an intricate computing system continually feeds us phenomenal experiences. So, we now have the complicated computing system sending us signals for us to construct our experiences. Now we have a different problem in instance BIV: (BIV1)If I am an actual BIV, a computer is sending me phenomenal experiences. (BIV2) I am an actual BIV. (BIV3)A computer is sending me phenomenal experiences. (BIV1, BIV2) (BIV4)If I utter I am a BIV, I am a brain-in-a-vat. (False, BIV3) (BIVC) I am not a brain-in-a-vat (True) (BIV1, BIV2, BIV3, BIV4) Thus, I am not a brain-in-a-vat (BIVC) To clarify, semantic externalism implies that the subject will never interact with the Tangible vats in the world. So, when the Chancellor iterates vat, he does not mean tangible-vats, but instead the origin of these electric impulses. More precisely, when he says vat he means artificial-vats because he actually interacted with a computer program. If the Chancellor was referring to a brain in the instance BIV, that brain would be referring to the electrical impulses sent from the computer in the form of artificial vats. Therefore, we arrive at the following scenario: (BIV1) I am a brain-in-a-vat (False); (BIV1) implies (BIV2) I am not a brain-in-a-vat (True) (BIV1, BIV2) implies we are not brains in vats. Consequently, the notion that I am a brain-in-a-vat appears to be a self-refuting according to Putnam. After Putnam believes he has established this self-refutation, he must form a generic (i.e. universally applicable) argument (U). Hence, the following instance: Iteration of (U1) I am a brain-in-a-vat (false, necessarily); (U2) I am not a brain-in-a-vat (from U1)(true, necessarily) (UC)If I am not a brain-in-a-vat, then we are not brains in vats. We are not brains in vats. (UC) The uttering of I am a brain-in-a-vat must be false since the instance BIV concludes that we are not brains in vats. As a result, we mustnt be brains in vats according to this logic. While on the surface this may seem sound, I intend to show how Putnam may have missed the mark. At first glance, the logic behind the Tangible world instance, the BIV instance, and the Universal instance may seem identical insofar as they each deduce we are not brains in vats; however, each stipulation incorporates a different meaning of the word vat. The vat used in the Universal instance represents an obscure term between the first two mentioned instances (i.e. Tangible world and BIV instance); the Tangible vat represents vats from the tangible world just as we would perceive it today; and the BIV vat stands for the virtual vat that the super phenomenal computer has created for us with its electric signals. Putnams error occurs when he doesnt universalize the vat definition by using the latter sense of the artificial vat throughout instance BIV. While a bit confusing, it seems Putnam considers the instance (BIV1) since the only time it is true is in the latter sense of vat. Putnam also wants to tie this definition to the Tangible world. After all, we all live in the tangible world and would want to believe we are not brains in vats while in the tangible world. Unfortunately, using slightly different definitions during an attempt to prove this conclusion hampers the argument. In other words, his argument is either that (BIV1) implies (BIV2) implies (TC) or that (BIV1) implies (T2) implies (TC); however, these arguments fail to hold true. It is unnecessary to consider both possibilities in depth independently, since they can both be repudiated on the same criteria. Whether going from (BIV2) to (TC), or from (BIV1) to (T2), Putnam makes an observation about BIV-vats, and then uses that to make a claim about Tangible-vats. The true statement, (BIV2) I am a not a brain in a virtual-vat fails to imply Not being brains in tangible-vats. Likewise, (T2) I am not a brain in a tangible-vat being true, fails to follow from (BIV1) I am a brain in an artificial-vat being false. The lack of a constant definition of vat poses one significant stumbling block for Putnam; however, if you maintain a certain degree of what constitutes vat, the argument still remains invalid and runs into other problems which I will not address here. I have attempted to argue that one cannot get to (TC) from (BIV1); however, anyone who subscribes to Putnams argument against brains-in-vats might argue the opposite. It is important to recognize the conditions surrounding the argument. More precisely, Putnam presupposes we live in the natural world. The skeptics main argument is that we lack the knowledge to discern whether or not we exist as brains in vats. We would only be able to differentiate between the instances and the vat usage if we new definitively which instances were being referenced. Semantic externalism lacks the ability to liberate us from a skeptical hypothesis. Putnam fails to show that we can not be Brains in Vats, but he does show that if we were a BIV and uttered the phrase I am a BIV, we would not know it. He fails to cinch a logical loop and all he really shows is that the brain in the vat couldnt know it was a brain-in-a-vat. If Putnams version of semantic externalism is correct, but we are brains in vats, then we lack the ability to discuss the tangible-world. For example, if we assume that we are brains in vats, when I said the worlds tangible-world in the previous sentence, I was actually referring to the artificial world because that is what I have been interacting with. Therefore, provided that the skeptic is correct that we would not know if we were brains in a vat, and also assuming that Putnams semantic externalism is similarly correct, then we simply do lack the knowledge of the meaning of the words in our vocabulary. More precisely, assuming t hat interaction remains critical to gaining understanding and meaning, then it becomes a necessity to know precisely with what we must interact. Hilary Putnam attempted to embrace semantic externalism in hopes of freeing us from skeptics; however, Putnam did illustrate that BIVs wouldnt be able to say or even think they were BIVs, thereby demonstrating a quandary for semantic externalism. Works Cited DeRose, Keith. Responding to Skepticism. Skepticism A Contemporary Reader. New York: Oxford UP, USA, 1999. Print. Putnam, Hilary. Brains in a Vat. Putnam on Brains in a Vat. 2 Mar. 2005. Drexel University. 10 Oct. 2009 . Unknown. Brains in a Vat. Stanford Encyclopedia of Philosophy. 29 Oct. 2004. SEP. 10 Oct. 2009 . Subway Franchise: SWOT and Management Analysis Subway Franchise: SWOT and Management Analysis Analyze the goals and objectives using the mission statement as the basis. 1.1 Mission Statement of the selected organization To provide the tools and knowledge to allow entrepreneurs to successfully compete in the QSR industry worldwide by consistently offering value to consumers through providing great-tasting food that is good for them and made the way they like it. Goals of the mission statement SUBWAY restaurants goal is to be ranked the number one restaurant by consumers and number one in restaurant country in every market that they serve. Environmental factors which affect the company 2.1 Political effects Monitoring, understanding and adapting to the political environment is absolutely essential for any business, because it significantly affects every business, some of the factors are Constancy of the government Type of Government (democratic, dictatorship, monarchy, etc) The government have Economic policy Available Trade policy Diplomatic actions in nearby countries Furthermore, political context can change for the foreseeable future. 2.2 Economic affects When walking down the Subway restaurant, its impossible to overlook the ever-changing price of food. According to the Food Timeline, in early part of 1990s one Italian herb and cheese bread cost 1pound and 50pence, by 1998, that same Italian herb and cheese bread cost 3 pounds, on average. The entire site of food economics transformed greatly throughout the periods, absent from the agricultural economy of the 1930s to the technological, consumer-driven market. Also this alteration, there are many number of other issues that impact food economics. 2.3 Production and Supply As improvement of technology came to farms, the landlords able to produced more food and transported it to marketplace extra successfully. But still, quick production does not for all time signify good prices. The industrial market is brutal, and maintaining cost of the farms are important. To build up for this, some countries like the United States offer farm subsidies in direct to steady farm manufacture and the food marketplace. in addition, studies continues searching for ways to get better food give ways in the face of an ever-rising population. 2.4 Consumer Demand The tastes of people all over the world revolutionize from time to time, mostly when showing to new civilizations or facts. For example, in the 1980s America began acceptance sushi and other Asian-fusion foods. According to Food Wine Magazine, from 1988-1998 the amount of sushi bars quintupled in the United States. Likewise, with the focus on strong eating, as of 2010 the market for organic foods grew to $14 billion. 2.5 Global warming (ecological) When the crops damage by weather, the price of that loss will increase the prices consumers payment. Scientists learning the matter of global warming for it are predictable lasting impact on food financial side. Spectacular climate changes crash give ways, and hence the food supply. To make up for this, farms on the going ingestion in technological process that help reduce loss. This extra cost for promote also figures into the last price of food. 2.6 Preparation Time Time is money. Another affecting economic factor is food lies in the hands of the cook. In formative range, many cooks must be acquainted with how long it takes to locate and prepare exact items. This particular propensity made fast food and instant mixes more and more popular, particularly in Subway or anywhere people work outside the house. Critically evaluate the strengths and weaknesses, taking into consideration all the environmental factors. SWOT analysis (S)trengths Subway Restaurants is the famous submarine sandwich franchise based in the United States and all over the world having companies in more than seventy two countries enclose over 20,532 restaurants in this planet. The business has been using a number of nontraditional channels for creation of its system physically powerful and the expansion rate of the company has also been rising. Subway has well well-known itself as a brand name in the fast food manufacturing world and having brand respect all over the world. Because of outstanding to its great strategies the company has turn out to be the most important franchise in the world in a very small phase of time. The company has still situated itself in places like hospitals, schools, churches, and famous retail supplies. This creates the start up price of franchises low. Subway is recognized to be companies that provide subs sandwich healthy and that are favored and to a great extent as evaluated to food items exist by other fast-food chains like Sonic Drive and McDonalds. The company has attached with the American Heart Association to add to its figure. The food menu of the Subway repeats the high persist of healthy and fresh food which is quick too. The new decoration of the companionship is an additional issue that provides a fresh feeling pinnacles the customers. Some of the newly introduced products imitate the healthy offering of the company. The marketing and promotional strategies adopted by the company are an example of the positive focus on demand, consumer preferences, trends, modernism and manufactured goods leveraging. These additional add to the potential to the company. The market share and the profits of the company that was outstanding to sandwiches greater than before greatly as a result to the reduced interest of the customer towards the chips and hamburgers due to raise consciousness about healthy foods. (W)eaknesses The adornment and give the impression of being of the franchises is said to be old an outdated. Another crisis with franchises is that the liking intensity of the customers is not the similar across franchises and also some franchises execute very poor. Service obligation is not reliable from store to store. This can supposed to be connected to employees as there is not much incentive and the revenue rate of the staffs is very high. (O)pportunities The company can spend extra money to expand its industry in the international bazaar and also make developments in its adornment and look to give confidence dine-in. By civilizing the customer service satisfaction for the customer can be greater than before, and also the loyal customer base will increase. The company can recover the relation inside and outside the organization by altering its strategys a bit. (T)hreats The company may face serious threats from some of the big fast food connection in the world which comprise brands like Wendys, KFC, and McDonalds etc. These restaurants are extremely older and have huge industrial trustworthy customer base over the years. The present financial recession is an additional threat for the business as it straightly affects the use and expenditure authority of the consumers. The information requirements at each of the levels in the management A large level our workers are serving our Supervisors who are serving our Middle Managers who are serving our Vice Presidents, who are serving the CEO, who is presumably serving the Board and the shareholders/investors. The extraordinary part is, by plan, also everybody has back to their customer or the client is actually supposed to serve the company! If customers are truly our focus, or as a effect, if we must focus on serving our workers so that they will serve our customers, A present fashion in sales organization design is to be buyer centric. The buyer centric sales mock-up puts the buyer at the middle of the sales procedure in an attempt to bring into line customers wants and buying first choices with the method we intend our sales tools and produce value. Adjoin this to our excellence customer service initiatives, the customer is always right announcements, and customer service surveys that were once rare, but now seem to have attached themselves via webpage to the bottom of every major grocer, retailer and restaurant chains receipts in fresh memory. Strategic levels Chief Executive Officer Management level Marketing Managers Finance Managers Production Manager Knowledge level Supervisors Operational level Employees Information systems at each of them to support the major business functions of the organization and strategize its operations giving it the required competitive edge. Examine and recommend IS to facilitate a healthy The information systems need to be reliable, sophisticated and user-friendly for Nestle. IS Information System [application of] effectiveness to focus on goals. An IS collects process stores analysis and disseminates information for a specific purpose Major 6 types of systems executive support systems (ESS) decision support system (DSS) management information system (MIS) knowledge work system (KWS) office automation systems (OAS) transaction processing systems (TPS) ESS / EIS Strategic level Inputs aggregate data (with drill down) processing -Interactive function-Monitoring key performance indicators E.g. sales, costs, profits, growth, share prices, capacity utilization users- Senior managers Characteristic of ESS / EIS expensive to develop executive information system provide timely concise information about organization to top managers provide internal as well as external information economic indices stock and commodity prices industry trends Decision support system (DSS) Management level Inputs low volume data Processing interactive Output decision analysis Users professionals staff Example contract cost analysis, outsourcing decision, pricing, decisions etc à ¢Ã¢â€š ¬Ã‚ ¦.. Key elements for DSS Models base Data base User Interface Business orientation What-if analysis End user makes changes to variables or relationships among variables and observe the resulting changes in the values of others variables Management information system (MIS) Management level Inputs high volume of data Processing simple models Outputs summary reports Users middle managers Example annual budgeting, quarterly sales reports, annual production reports Characteristic of MIS Structured and semi -structured decision Report control oriented Past and present data Internal orientation Lengthy design process Knowledge work system (KWS) Knowledge level Inputs- deign spaces Processing modelling Outputs design graphics Users technical staff Example engineering work station Transaction processing system (TPS) Basic business systems that serve the operational level A computerized system that perform and records the daily routine transaction necessary to the conduct of the business Point of sales system Executive information systems (EIS) Function: monitoring key performance indicators Users: senior manager Expensive to develop b) How information systems can be used to facilitate Customer Relations Management aspects of Nestle. Providing customer feedback forms, so customer can send feedback through URL also that will help to improve the organization Asking about customer requirements in general when customers call for problems automated record system can help to find out a solution in future Take action straight to customer feedback demonstrating how the company pay attentions to its customers heartening a service culture all the way through the association Companies also employ a wide variety of tactics to directly give confidence customer faithfulness through encouragements or special treatment. Some examples are Creating a point system that offers rewards once a customer accumulates a certain number of points supply discount or free-product coupons Running competitions in which regulars may win prizes by towards the inside a drawing Enormous customer service enlarges customer loyalty, forces income and decreases in force charge by using Information System. But, usual customer service applications frequently include only a portion of the information agents need to give great service. Because important information about customers, products and services sits in a huge amount of systems both inside and outside the business firewall, and in several forms such as database records, SaaS applications, text (letters, forms, email and chat messages, IVR scripts, blogs) and even voice recordings (call records). as long as inclusive, combined data access has to date just been too expensive and too complex. In addition, conservative customer service applications are too frequently hard to use, and operate with intolerable data latency rates and response dispensation times. FOCUS ON CUSTOMER LOYALTY The purpose of most well-developed customer relations programs is to turn one-time or occasional customers into loyal buyers. Customer relations specialists distinguish loyalty from satisfaction, noting that its possible for customers to be satisfied but have no particular loyalty. Indeed, one mid-1990s study found that three-quarters of the customers who reported being satisfied with one companys products still bought competitors products as well. The emphasis on loyalty is mostly driven by the bottom line. Keeping existing customers is cheaper than finding new ones, and having a base of loyal customers for one product or service improves sales for the companys other offerings. By some estimates, the amount a company must spend to attract a new customer is five or six times that needed to keep bringing back loyal customers. Repeat customers are also more likely to recommend the company to others and to try out the companys latest products. The financial results are that a small percentage increase in customer loyalty can translate into a significant rise in profits. The opposite of loyalty-customer turnover-can deplete a companys marketing resources and can signal weakness in the firms brand image or competitive position. However, high turnover does not necessarily mean that the companys underlying product or service is at fault. Rather, it may be the customers negative (or simply neutral) experiences and impressions that stand in the way of loyalty. In the late 1990s one executive went so far to suggest that happy customers would even buy bad products from a company they liked, whereas unhappy or indifferent customers might ignore a really good product. TOOLS FOR BUILDING STRONG RELATIONSHIPS Strategies for getting better customer relations and developing customer loyalty variety from just opening up communications channels to implementing elaborate point systems that reward loyalty. In order to be efficient, such programs and schemes must be tailored to customer requests and interests. For example, if a company devastates its would-be loyal customers with frequent mailings (or broadcast faxes or e-mail) consisting of unimportant or unappealing offers, it may be turning itself into a irritation instead of hopeful loyalty. 3) Ethical Issues Examine the ethical issues of Information Systems for this organization. Specific DSS benefits Improving individual effectiveness Expediting solving problem Make easy interpersonal statement Promoting training or learning growing managerial control EIS issues EIS Cost Employee Resistance to the EIS Management Resistance to the EIS Who is the user? sponsor for EIS Information Technology (IT) and modern management accounting Information technology has had a dramatic and far-reaching impact on the structure and conduct of business. IT has also been frequently poorly employed at great cost to companies. When implemented well, IT has made it possible for companies to exploit the benefits of: ABC systems E-commerce POS (point-of-sales) information to management and suppliers In many cases, the benefits of IT have been an increase in the accuracy of information and faster decision-making. A review of key IT with reference to business applications Executive Information Systems (EIS/ESS) Designed to provide senior management with easy-to-use information pulled out from internal and external sources Features: flexible, sophisticated, real-time responsiveness Management Information Systems (MIS) Designed to provide summarised information files used for management accounting and reporting purposes (i.e. reporting enabling management to make timely structured decisions for planning, controlling and directing activities) Structured decisions: recurrent and relatively simple decisions addressing repetitive situations in a deterministic environment Features: relatively inflexible, focused on internal processes Enterprise-Wide Resource Planning (ERP) Decision Support Systems (DSS) Individuals may reproduce this material if it is for their own private study use only. Reproduction by any means for any other purpose is prohibited. These course materials are for educational purposes only and so are necessarily simplified and summarised. Always obtain expert advice on any specific issue. Refer to our full terms and conditions of use. No liability for damage arising from use of these notes will be accepted by the ExP Group. Combine data and analytical models to support management decision making on issues which are exposed to significant uncertainty Provide the decision maker with alternatives, evaluating them under a range of possible conditions Expert Systems (ES) A form of DSS consisting of a specialised database and a set of rules on how input data should be correlated and interpreted in order to indicate the best course of action Example: loan application ES Ethical Issues An ethical approach to doing business is not just a matter of personal virtue, but needs to be addressed by policy (and action) at the company level as well. Ethical frameworks are not merely nice to have, but are considered crucial to building long-term professionalism. Their absence can undermine motivation and the sense of purpose a company must have in order to succeed.

Factors that Influence Buyer Decision for Property

Factors that Influence Buyer Decision for Property CHAPTER 1: INTRODUCTION 1.0 Introduction of Study Nowadays, the demands for houses increase every year. In Malaysia, housing demands include all sorts of houses which are low cost houses, medium cost houses and also high cost houses. All the demands for the houses come from all kind of income groups based on their income. The supply of the houses sometimes over than demands that makes the houses abundant. More challenges of competitive market in these decades because the developers entering the housing market increasing. At the same time, the local and national economic makes the developers to aware and pay attention to the buyers for their needs, satisfaction and preferences. When the developers meet the buyers needs, satisfaction and preferences in delivering the product, this will avoid in abundant of the property. The thesis is about the findings of the research that determines the factors that influence the buyers towards buying the residential property. The buyers that involved in this thesis are chosen from the people that attend new launched project and also the buyer that already bought a house. The findings also come from the observation of the study area and also the market. All the factors that influence buyers in decision-making will be defined and the preferences and satisfaction of the buyers also taking into account. The outcome of this study will help to increase the quality of the property towards the development of new residential property in the market. 1.1 Background of Study The study covers the buyers and also the residential property in Kuching, Sarawak. The demand for houses increased in Kuching caused by the increment of the population in this town. The study can also be the guide towards preparing the residential property based on the preferences and the satisfaction of the buyers. If the residential property build based on the preferences and satisfaction of the buyer, the market will be active and the supply of the houses will meet the requirements of the buyers through this study. The factors that maybe included that influence the buyers in decision making are design, location, developers reputation, facilities within neighborhood, safety and security and the price. The factors that influence the buyer in decision making toward the residential property of each respective buyer is different, so through this study, the factors can be defined. 1.3 Problem Statement This dissertation is to know what are the factors that influence buyer in decision-making for residential property. It is to assure that the preferences and satisfaction of the buyers could be determined. 1.4 Objectives There are two main objectives for this research. They are as follows: To define the factors that influence buyers in decision making for residential property To measure the level of importance of factors that influence buyers in decision-making process. 1.5 Scope of Study The scope of this study is mainly in Kuching which is located in Sarawak. The study will focus on residential property in Kuching Sarawak. The residential properties which are the landed property that involve in this study include the medium cost housing and high cost housing. The landed property that being focused are single storey terrace house, double storey terrace house, single storey semi-detached house, double storey semi-detached house, single storey detached house and double storey detached house. It also concentrated on the buyers in three groups of age between 25 years old to 30 years old, 30 years old to 35 years old and 35 years and above. The three groups are chosen because of the age of 25 years to 30 years is the best age to own the house and the age of 35years and above is the age which they must own the house for living. Besides that, this study also focuses on the group of income in order to determine the level of affordability in buying the property. In this study, the residential property that involves is medium cost housing and high cost housing. So, the income group should be determined. 1.6 Significance of Study The significance of this study is to know the factors that influence the buyers in decision making of residential property in order to make sure that the supply of the property will fulfill the requirement of the buyers in buying the property. It also important to know the preferences of the buyers so that no housing units in the area would be abundant caused by not fulfill their satisfaction. In addition, this study also can be the guidelines and also preparation for the developers in order to build and supply the property to the market and at the same time, the government can take action to avoid the housing development from being abundant. The factors that influence buyers in decision making are also important because it can help to determine the design, the location, the price and also the facilities that needed in the development. 1.7 Methodology of Study In this study, two methods used in order to find the information to lead through the completion of this thesis. The methods are divided into two which is primary data and secondary data. For primary data, the method is by distributing the questionnaires. In distributing the questionnaires, the person to answer the survey are the new buyers, the recent residents and also the visitors at the new launched project and housing exhibition. For secondary data, the method are by manual which come from reading the reference books, journals, papers and also the magazines , by statistics data which can be look at the Department of Statistics of Jabatan Perangkaan Malaysia and Economic Planning Unit and also the data collection from online through websites related to the topic and also the research papers. Through reading, much information can be gathered together for a good and successful outcome in this study. All the materials to be read will be find at main library of Universiti Malaya, library Faculty of Built Environment, National Library, Pustaka Negeri Sarawak and also Perpustakaan Sultanah Zanariah Universiti Teknologi Malaysia. 1.8 Organization of Study CHAPTER 1 Introduction In chapter 1, the introduction includes the background of the study that will be discussed in this thesis. It also shows the problem statement that also can be the hypothesis of this study. The objectives of this study also include in this chapter. Besides that, the introduction also discussed the scope of the study, the significance of study and also the methodology of the study. CHAPTER 2 Literature Review Literature review consists of the strategy of the thesis in order to gain and gather the data of information that are needed in this study. All the data from the articles in the property magazines and books, the journals related to the housing demands and property buyers, the research papers about the related topics, books that include all the information about buying a property and also residential property, magazines that shows the factors influence the buyers in decision making of residential property. CHAPTER 3 Overview the Study Area For this chapter, the overview of the study area will consists of the socio-economy in Kuching which is the location of this study. The socio-economy depends on the population of people in Kuching, the household income, the group of age, the changes in physical environment and others socioeconomic issues. CHAPTER 4 Research Analysis and Findings The research analysis is the analysis of this study from all the information and data that gathered together in order to get the outcome. All the analysis and the findings from this study determines into graphs, charts, tables and also pictures to make this study clear. CHAPTER 5 Research Outcomes and Conclusion In this chapter, all the finding and research analysis will be summarized and the conclusion of this study will be presented. Either than that, the implication of this study are also discussed and the availability of the problem statement whether it can be used or not. CHAPTER 2: LITERATURE REVIEW CHAPTER 2 LITERATURE REVIEW 2.1 Introduction In decision making for residential property, there are several factors that influence the buyers. The factors are divided into categories. The categories are buyers taste and preferences, demographic factors, economic factors and marketing strategy. This thesis will focus on residential property which is the landed property. The landed property consists of property for high income group and middle income group which are terrace house, semi-detached house and detached house. The property categorized according to the supply and demand in the market and also the prices. The location for this housing study will focus in Kuching, Sarawak that have a large population due to Sarawak, the biggest state in Malaysia which have the multiracial including Malay, Chinese, Indian and others. The reason to have this location as the case study is because of the big location with multiracial and can explore the demand and the preferences of the consumers in buying the residential property. 2.2 Definition 2.2.1 Decision- Making Decision-making is an outcome of mental processes. Every decision making process produces a finalchoice wherebythe output can be an action or an opinion of choice which is a continuous process integrated in the interaction with the environment concerned with the logic of decision making and rationality with the invariant choice. Decision making made by the buyer, depends on individuals need, preferences, satisfaction and also their requirement in order to choose the perfect and right choice in buying the property. The decision making influence by various factors. In this study, the objective is to determine the factors that influence buyers in decision making of residential properties. The decision making of every people related to the factors and the way of the people think in order to fulfill the need and satisfaction through the requirement of the property. 2.2.2 Consumer (Buyer) The product which is goods and services that consumes by a person and has the ability to choose between the different suppliers and products. In the other hand, consumer or buyer is a party that requires or agrees to own, acquire and have the benefit in usage for the services that in exchange for money or other consideration under a contract or agreement of sale. The consumer or buyer in this study just focuses on high group income and middle group income. It is because to look towards the choices or need of this income group in their decision making for buying residential property. For lower income group, it just only lead to the affordability in their decision making, so they are not chosen as the respondent in context of buyer for this study. 2.2.3 Consumer Behavior ‘Consumer behavior examines not only consumers action, but also the reasons for those behaviors. On a macro level, marketers are interested in demographic shifts as well as societys values, beliefs and practices that affect how consumers interact with the marketplace. Thus, concepts are drawn from sociology and psychology figure prominently in the study of consumer behavior. (Karen M Gibler and Susan L Nelson, 2003, p.63-64) Consumer behavior is the study of how people behave when obtaining, using, and disposing of products and services or when, why, how, where and what people do or do not to buyproducts.It mixes ofpsychology, social,personal andcultural. It is attempting to understand the buyer decision-making process for both, individually and in groups. The characteristic of individual consumers such asdemographicsand behavioral variables which is in an attempt to understand peoples wants. It also assesses influences on theconsumerfrom groups such as family, friends, reference groups, and society in general. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. The relationship marketing is being the influential of asset for customer behavior analysis as it become a keen interest in the rediscovery of the true meaning of marketing through the re-affirmation of the importance to the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. Social functions can be categorized into social choice and welfare functions. Consumer behavior also can be define as the process and activities which the people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services to satisfy their needs and desires. For cultural, the people will act based on the cultural that usually be the influence in certain places and surrounding. For social, the people will think and act more to socially action that also can be positive and negative. In physiological aspect, it is more to thinking and the personal behavior leads to the decision making. People maybe influence by the way they thinking of. 2.2.4 Marketing Definition of marketing by Institute of Marketing is the management function which organizes and directs all those business activities involved in assessing and converting customer purchasing power into effective demand for a specific production or service to the final customer or user so as to achieve the profit target or other objective set by the company. ‘Marketing is a combination of marketing concept of marketing concept, marketing function and the operational implementation of these functions in the context of the concept. The marketing concept can be most simply explained as a belief that the organization can function in the best interests of its customer and its self where a balance is achieved between the need of both of these parties. (Trustrum, LeslieBernard,1989, p.48). Marketing plan is the marketing strategy by the developer to sell their property to the people so that people will attract to buy the property from them. The advantages of marketing strategy will diverse marketing activities that can be better co-ordinate and can avoid or reduce to a minimum crisis management such as unsold unit and etc. The basis of marketing strategy is 4Ps consist of Product, Price, Place and Promotion. 2.2.5 Developer The coordinators of the activities that converting ideas on the paper to the reality by building the realproperty that encompassing activities range from therenovationand re-leaseof existingbuildings to the purchase of rawlandand the sale of improved parcels to others. Developers usually take the greatestriskin the creation or renovation of real estate and receive the greatest rewards such as the money and also acknowledgement from the purchaser or respective buyer that satisfy with their product. Usually, developers purchase a tract of land then determine themarketing of the property. After that, they developing the building program and design, obtaining the necessary public approval and financing, building the structure, leasing, managing, and ultimately selling the property. Developers work with many different counterparts along each step of this process including the architects, planners, engineers, surveyors, inspectors, contractors, property agents and etc. The developers build the house to supply to the market and sell to the buyer based on the demand in the market. The demand depends on the needs of the consumer, the market trend and also the economic trends. 2.2.6 Residential Residential property is the property in the residential area that includes the single family housing, multi-family residential or mobile house. The residential property is under the zoning of residential and may permit high density land use or low density land use. Residential development is real estate development for the purpose of residential. The developments are when the land divided into lots with the house constructed on each piece of subdivided land. 2.2.6.1 Medium Cost Housing Medium cost housing is the property that sell in the median price that can be purchase by medium income group and high income group. The medium cost housing in this research is the single storey terrace house, double storey terrace house, single storey semi-detached house and double storey semi-detached house. 2.2.6.2 High Cost Housing High cost housing is the property that the price is high and usually for the high income group of people. The high cost housing is selling with the high price that the price influences by the material, the design, the location and the size or area. The people that usually buy the high cost property is the people that need the high satisfaction and also all about luxury. The high cost housing could be the detached house and also high end property. In this research, the high cost housing is the single storey detached house and double storey detached house. 2.3 Factors Factors divided into four categories which are demographics factor, economics factor, buyers taste and preferences and marketing strategy. The factors distribute in the categories so that it is easy to determine what, how, when and etc. In addition, the factors that influence buyers in decision of residential property can be determining by distributed the factors as above. For demographics factor, it includes the age, social class and race or ethnicity. Age of the buyer also important that may influence them in decision making because it may show that what type of residential property they want that can give them satisfaction or needs for the requirement of the property. For social class in this study, it consists of high income group and middle income group because it is easy to know what they want to consider before buying the property not only based on their financial. The low income group is not included in this study because of the affordability of them to buy the type of property which is just the low cost housing. Race or ethnicity is one of the demographics factor because it also could influence the buyer whether to live in a same location with it own ethnic or race or just mixed with other races and ethnic. For economics factor, it consists of prices, availability of finance and affordability. Prices of the property depends on the type of property, location of the property, the supply and demand of property and also the market trends of current situation. The availability of finance may depend on either the government loan or private institutions loan such as bank and etc. The finance also depends on the availability of the bank in releasing the amount of loan and based on the income of buyer. Affordability is the main thing to discuss whereby every people have their own level of affordability. Marketing strategy is also one of the factors in decision making. Marketing strategy has four basis which are price, promotion, place and product. The price can me the measurement to know what is the price that agreed and affordable for the buyer based on the type of property, location and also the market price. The promotions in this marketing strategy consist of the launching of the project and the exhibition also important which is good in order to promote the property to the prospective buyer. Such promotion can attract more buyers and give the buyer opportunities to ask about the property and also giving the good image of developer and the product itself. Place is the location where is the property located and it seems very important because in every location, it have its own density and population. Some of the buyer wants the location either the high density or low density of population and some of the buyer wants to buy the property located in the city centre or otherwise. For the product, it depends on whether it is high class property or medium class property for high income group and middle income group. Depending on the class of property, the marketing strategy should be based on the focus group that will buy the property. So, the developer has the main role in the development to plan a good marketing strategy in order to have the successful project by selling 100% of the units. Buyers taste and preferences is the buyer needs and satisfaction in order to fulfill their taste and comfortless. The buyer needs and satisfaction is different. According to Abraham Maslow (1954), safety is one of the needs of human. The safety includes the security of family, health and property. So, the people needs the property for secure and health whereby every human being need shelter to lives. For satisfaction, it is more towards the luxury, taste and comfort that will be different depending on the person. Preferencesis a concept that have been used in thesocial sciences, particularly economics that assumes a real or imagined choice between alternatives and the possibility of rank ordering of these alternatives, based onhappiness, satisfaction,gratification, enjoyment and theutilitythey provide. More generally, it can be seen as a source ofmotivation. In cognitive sciences, individual preferences enable choice of objectives or goals. 2.4 Factors Might Be Influence the Buyer From the factors above, the factors might be influence the buyer in decision making for the residential property are the design, location, developers reputation, facilities within neighborhood, safety and security and the price. The residential property has several of design nowadays such as contemporary design, modern design or traditional design. All the design chooses by the buyers to buy the residential property. So, the design might be one of the factors that influence buyer in decision-making. The location also might be the factors that influence the buyer in decision making. The location might be choose by the buyer are in the city centre, near the city centre and out of the city. The location that the buyer wants to live is the factors might be influence them in decision making. The developers reputation might be the factor that influences buyers because it is all about quality and confidence to the buyer to buy the house. The reputation of the developer could show the quality of the house and build the confidence to the buyer in buying the property from them. The safety and security in residential area is important because nowadays the criminal cases highly increased and made people more aware about the security for the safety living. The people trust that if in the area have a good security and safety, it would be safe for living and it might be one of the factor that influence buyer. The price is based on the design, location and also the market trends. The price that is reasonable based on the area or size, design; location would be the factors that influence buyer in decision-making. So, the factors might be influence the buyer will be determined in the questionnaire and the level of interest would be defined. 2.5 Buyers Decision- Making Process Buyers decision vary an importance and complexity, thus, it is important to classify them to be understand the characteristics, the products, the marketing strategy implications on each type of purchase behavior. 2.7 Theory of Needs Maslows theory of needs Figure 2.5: Maslows Theory of Needs The safety level includes the security of the body, employment, resources, morality, the family, health and property. In this research, the important part of the safety is the shelter whereby its a need for the family to live with comfortable and healthy living in a property. So the buyers have the right in the need for a property that they want to buy and before make the decision, they need to know what is the factors that influence them in buying the property. 2.8 Conclusion For this literature review, the discussion more on the definition of decision making, consumer, developer, the marketing and also factors that lead to the factors that influence buyers in decision-making. All the category of factors based on the buyer itself and also the market trends that supply the property. The developer also have to take note that not only the demand of buyer need to be fulfill but also the economic and demographic factors must taking into account. In conclusion, the factors that influence buyers in decision making of residential property for this case of study and also the level of interest of those factors can be determine by the research. CHAPTER 3: OVERVIEW OF THE STUDY AREA CHAPTER 3 OVERVIEW OF THE STUDY AREA 3.0 Introduction This chapter attempts to give an overview of the study in Kuching. The issues to be discussed in this chapter are information related to socioeconomic in Kuching. 3.1 Background of Study Area Sarawak is one of the state on the island of Borneo which also known as ‘Land of the Hornbills. It is situated on the north-west of the island and it is the largest state among all in Malaysia. It is the capital of Sarawak as it is the largest city on the island of Borneo and also the fourth largest city in Malaysia. Sarawak divided into eleven administrative divisions which are Kuching Division, Samarahan Division, Sri Aman Division, Betong Division, Sarikei Division, Sibu Division, Mukah Division, Kapit Division, Bintulu Division, Miri Division and Limbang Division. Each division divided into districts which are 33 districts in Sarawak. In Kuching Division, there are District Of Kuching, Lundu and Bau. The study area of this research is District of Kuching in Kuching Division. The district covers an area of 1, 863 square kilometres with the population approximately 620 700. The district of Kuching is administered and divided into three local governments which are Kuching North City Hall, Kuching South City Council and Padawan Municipal Council. The part under Kuching North City Hall covering an area of 369.48 square kilometers which is the area north of te Sarawak River, parts of Old Kuching and also the western Central Business District. Meanwhile, the area south of the Sarawak River, eastern Central Business District and towards the South China Sea is within Kuching South City Council jurisdiction. The rural areas within Kuching District, Batu Kawa, Kota Sentosa and Third Miles are under the jurisdiction of Padawan Municipal Council. District Jurisdiction Land Area (square kilometers) Kuching Kuching North City Hall 369.48 Kuching South City Council 61.53 Padawan Municipal Council 1431.83 Total 1862.84 Table 3.1: Total Area of Kuching District For further information about the location of Kuching, please refer to the Appendix I. 3.2 Population Sarawak has the population of about 579, 900 in years 2006.From this survey, it shows that Kuching District has a great housing market which the potential buyers are from the category of 25 years old and above. According to the population census 2006 published by Department of Statistic, Malaysia, the population of Kuching District is as the following:- Jurisdiction Total Kuching North City Hall 133, 600 Kuching South City Council 143, 500 Padawan Municipal Council 302, 800 Total 579,900 Table 3.2: Population Census 2006 in Kuching District (Sources: Population Distribution by Local Authority Areas and Mukims, Census 2006, Department of Statistics Malaysia.) 3.2.1 Projected Population by Ethnic Group (Sources: Population Distribution by Local Authority Areas and Mukims, Census 2006, Department of Statistics Malaysia) The majority projected population by ethnic in Kuching District within Kuching Division is Chinese, which is 38% of the whole population and about 220, 400 people. The second ethnic is Malays, 36% and follow by other ethnic groups 16% and Iban 10 %. The projected population by ethnic group and jurisdiction in Kuching for year 2009 is shown in the Table 3.3. The total population from the table has shown that majority of residents in Kuching District live under Padawan Municipal Council jurisdiction. Population under Kuching North City Hall is lesser than other jurisdiction although the land area is bigeer in size than Kuching South City Council. Jurisdiction Total Malay Chinese Iban Other Ethnic group Kuching North City Hall 133, 600 80, 160 26, 720 10, 040 16, 680 Kuching South City Council 143, 500 40, 805 68, 800 21, 060 12, 835 Padawan Municipal Council 302, 800 87, 799 124, 842 26, 890 63, 269 Note: 1. Population projection based on the 2006 Population Census 2. The added total may differ due to rounding (Sources: Population Distribution by Local Authority Areas and Mukims, Census 2006, Department of Statistics Malaysia) 3.2.2 Projected Population by Age Group Age Group Kuching North City Hall Total 579, 900 0-4 80,500 5-9 60,800 10-14 52,200 15-19 54, 900 20-24 49, 300 25-29 49, 300 30-34 43, 500 35-39 37, 400 40-44 30, 700 45-49 29, 600 50-54 25, 300 55-59 20, 800 60-64 16, 900 65-69 14, 500