APPLIED DATA MANAGEMENT Essay Example | Topics and Well Written Essays - 1750 words

APPLIED DATA MANAGEMENT - Essay Example Focusing on this aspect, the research aims at addressing data management problem of S&R Consultants. For about 30 years, the organisation has grown steadily in home (i.e. Australia) and overseas nation. However, with the increase in business issues regarding data management frequently becomes a great challenge for the S&R Consultants. In such condition, the use of web content management system (WCMS) would be beneficial for S&R Consultants. However, as it is a new technology, WCMS is characterised by several non-technical issues, which must be considered before implementing the new technology. Purpose of the Research Based on the use of WCMS in S&R Consultants, the research intends to explore how it can be proved beneficial for the organisation. Besides the purpose of undertaking the research is to generate features and facilities of WCMS, which can fulfil the requirements of S&R, to recommend certain criteria to compare and choose apparent WCMS, to provide recommendations to the boa rd of directors of S&R Consultants about steps required to select and implement WCMS and about website management policies for proper integration of website into the business operations. Rationale for Selecting WCMS The rationale for selecting WCMS is that it can allow S&R Consultants to rapidly react with the business situation and to make important materials available on website. Besides, WCMS is much effective in updating latest information without assistance of technical experts. In S&R Consultants, WCMS might assist in making different workflows more efficient than before, because it can provide timely publication of contents and also ensure that those contents are satisfactorily revised before publication (The Government of the Hong Kong Special Administrative Region, 2008). Target Audience of WCMS In order to ensure that the WCMS is kept relevant, there must be clear idea about the target audience. Target audience can help to understand the key prerequisites of WCMS system an d therefore can support S&R Consultants to make decisions regarding useful contents. Besides, target audience also allow for developing proper investment strategy for development of website (Perriss & et. al., 2006). Since, the website of S&R will be a private website the key audiences will be the existing clients and other prospects who desire to obtain services from the organisation. Features and Facilities of WCMS WCMS can provide the following features to S&R Consultants: Document Management System: WCMS is intended to manage and store internal organisational data and corporate information. It helps in document workflow and interpretation of data. Electronic publishing: WCMS tools are developed for supporting online publishing of news and other reports, which are essential for key stakeholders. WCMS enable simple workflow and quick publication of contents. E-commerce facility: WCMS also authorises e-commerce through enabling online shopping and electronic relationship management for S&R Consultants (Browning & Lowndes, 2001). WCMS provides three core facilities for S&R Consultan